Click fraud is a problem, but it’s a problem for publishers, not advertisers, and Google and Yahoo are very motivated to solve it. Publishers are now the ones that should be evaluating alternatives to Adsense, not advertisers.
Posts by Kevin Laws
The myth that a good product by itself is sufficient, so engineers should be set free from business folks, just went “pop”. Google joined the rest of us who are still searching for that ideal balance between business needs and the freedom needed by creative talent.
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