Lou Hoffman
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RIP: The Controlled Message
[Editor's Note: It's been several weeks since Sequoia Capital's ominous meeting with its portfolio companies warning of tough times ahead. Not much has changed since, but the message has sunk in across Silicon Valley. While Sequoia was full of directives for withstanding the downturn -- many illustrated by scary looking charts -- communications consultant Lou Hoffman says its advice might be overlooking the obvious. Below, he offers up some common sense to skittish startup execs.]
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