VentureBeat

Beyond direct response ads: Three trends in the future of online advertising

With 88 M&A transactions in the advertising infrastructure market last year, totalling over $12 billion, online advertising has clearly created a lot of value over the past decade. So much value in fact that market leader Google is now the most valuable brand in the world and was at one point the fifth most valuable company in the United States. 

But so far much of the focus has been on direct response advertising, where direct marketers have… Continue Reading