Mike Lazerow
Recent Posts
Why all the bashing of branded apps? Lack of insight.
[Editor's note: In December, VentureBeat ran a column from Keith Rabois, vice president of strategy and business development at SuperPoke maker Slide, about the drawbacks of branded applications on social networks -- that is to say, apps created explicitly to market companies and products. Here, representing the other side of this debate, Mike Lazerow, chief executive at social app company Buddy Media, breaks down why branded apps are effective, and how they can be even... Continue Reading