Russell Buckley
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Mobile advertising: Better measurement leads to new opportunities
[Editor's note: This is a piece by Russell Buckley, managing director of mobile advertising company AdMob's European operations. He is global chairman of the Mobile Marketing Association and blogger at MobHappy.com. He’s spent nearly 10 years working on mobile marketing, overseeing thousands of campaigns for both large and small advertisers. This is the first of a series of posts about mobile advertising coordinated by mobile expert and VentureBeat freelancer Matthäus Krzykowski.]
Marketers have dabbled in mobile… Continue Reading