2015-marketing-automation

2015: the year marketing automation finally catches on

I am often amazed that a client and I are both living in the same year. No, they didn’t pull up to the meeting in a DeLorean — it’s the way they utilize their marketing technologies.

software-cmo-developers

Software CMOs, meet your toughest customer: developers

Tech-savvy businesses have known for years that they must market to those who influence a brand’s customer experience the most — application developers.

wordpress-forms-converting

Three reasons your website contact forms are not converting

Contact forms have become such a common part of the website that it is easy to overlook them and their importance. People tend to choose the first solution they find and put it on their site, not realizing that they are potentially hurting the growth of their business.

social-media-grow-up

It’s time for social to grow up

When DiGiorno Pizza used the #WhyIStayed hashtag to sell pizzas, it inadvertently leveraged a serious conversation on domestic violence for financial gain. It was a mistake that was uniquely social, as was the immediate furor the brand faced globally.

marketing-resource-management

Marketing Resource Management (MRM) may help campaigns bear fruit

Marketing resource management (MRM) software technology grafts on to a company’s entire marketing apparatus, coordinating programs and campaigns across multiple channels, along with all the assets and people involved. Gains for the marketing department include speed, control, efficiency and an improved return on investment.

CEOs-not-social

One year on, CEOs still not getting social

The 2014 CEO.com Social CEO Report, an annual survey that investigates the social media habits of business leaders, has been released. The results show a depressingly small increase in social activity from Fortune 500 business leaders over last year’s analysis.