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Facebook’s application profile pages might give brands a boost

Facebook’s application profile pages might give brands a boost

In the coming weeks, Facebook plans to convert applications’ static “about”-style pages for applications to be more like its existing public profile pages. Some brands are already using these pages to interact with their fans. This change will help brands on Facebook that have applications but not pages build community on the site.

How are pages valuable? Similar to users’ own profile pages, these public pages feature a stream of information about the brand, including notes,… Continue Reading

Breaking down DEMO’s social footprint

Breaking down DEMO’s social footprint

I’m back from the DEMO 2009 conference — a whirlwind, two-day immersion in technology trends, startup concepts and new investment strategies. Hundreds of VCs, engineers and executives descended on Palm Desert, Calif. earlier this week to demo their products, network, party and participate in the next wave of innovation.

It only makes sense to turn to social technology to gauge the conference’s influence on its followers and the broader tech community. To do so, I used… Continue Reading