Adam Toren
Adam Toren, Co-Founder of www.YoungEntrepreneur.com, specializes in improving the profitability of under-performing businesses with a unique and 'bottom line' program. Adam, along with his brother, Matthew have started, bought and sold several companies over the past years. They currently own and operate a successful media company with several online and offline ventures.
Recent Posts
How to make friends and influence people (and convert them)
(Editor’s note: Adam Toren is co-founder of YoungEntrepreneur.com. He contributed this story to VentureBeat.)
You’ve heard, time and again, how critical engaging in social media is to your start up – but you probably haven’t heard it laid out this succinctly: “[Social media] represents a powerful and additional channel to first listen to customers… and in turn, build two-way paths of conversations…. we also earn a place within their network as a trustworthy resource.”
The … Continue Reading
Building a website? How to choose the right CMS
(Editor’s note: Adam Toren is co-founder of YoungEntrepreneur.com. He contributed this story to VentureBeat.)
With margins so thin these days, the design of your website – your shop window to the world – can have a notable impact on your company’s success. Web audiences are notoriously fickle – and you only have seconds to convince a potential customer to click beyond the front page. Once they do, it’s critical that they’re able to navigate and … Continue Reading
Using AdSense to cash in on the iPhone
It was only a matter of time, I suppose. Google, to no one’s real surprise, has tied its AdSense cash machine to the mobile applications market.
As downloadable applications proliferate for Apple’s iPhone and the Android platform, the web-behemoth is expanding its field-testing for the program and is playing with contextual ads for both platforms. According to Google, the ads can be targeted by “applications, locations, categories or keywords.”
Program developers can insert a snippet … Continue Reading
A eulogy for the click-through rate
I’m here to speak a little marketing heresy. The ubiquitous click-through rate, the longtime arbiter of the success or failure of online marketing efforts, is actually a pretty poor measurement tool – and seems to have outlived its usefulness.
Since the Internet emerged as a serious marketing medium, we have been bombarded with reports about click-through rates. We should, we are told, pay strict attention to them in order to quantify the effectiveness of our … Continue Reading
Seven common errors when writing a business plan
Compiling a formal business plan can be a daunting task for an entrepreneur.
The reality, of course, is that these documents are a necessity for any company. And, to be honest, they’re not as hard to put together as you might think. (There are plenty of good books on the subject and some really great software packages, such as Business Plan Pro.)
Still, there are some common errors entrepreneurs face when writing a business plan.… Continue Reading
Four keys to a great PR campaign
While you can’t underestimate the power of a good press release, too many businesses forget that it’s just the beginning of a process. The real trick to successful marketing is ensuring you have all the elements of your public relations campaign in place before turning the spotlight on yourself.
Consider the four “Ps” when it comes to establishing the groundwork for a successful PR campaign: photography, pitch, profile and pack. With these elements lined up, … Continue Reading
6 essentials for turning sales page visitors into clients
While getting traffic to your website is important, the most essential goal is turning that traffic into sales. If visitors are not buying your products or service, then it’s time to evaluate your website. There may be some roadblocks on your site that might be preventing visitors from becoming customers. Review these six essentials that a website sales page must have to ensure that it is positioned for profitability.
1. Less clicks
How many times … Continue Reading
14 startup pitfalls to avoid
So you have decided to follow your dream of starting your own business. Though there is no sure-fire way to make your business successful, there are certainly many tips on how to ensure you avoid the small business pitfalls when growing your business. Here are fourteen points provided by the entrepreneurial founders of YoungEntrepreneur.com that are important to understand prior to embarking on your entrepreneurial journey.
Pitfall #1: Not listening to those who know the … Continue Reading
