Brant Cooper

Brant Cooper possesses over 17 years of success bringing high tech products to market. He blogs about Marketing and Customer Development at Market By Numbers and recently authored The Entrepreneur\’s Guide to Customer Development.

stories by Brant Cooper

Welcome to the new startup order

(Editor’s note: Brant Cooper is an independent startup consultant specializing in customer development and marketing. He submitted this story to VentureBeat.)

The difficulty of assessing change is knowing where you are on the curve.  At any moment in time, …

A new way of looking at sales and marketing

(Editor’s note: Brant Cooper is an independent consultant specializing in marketing and product management. He submitted this story to VentureBeat.)

Have you ever viewed a world map where South is up?   It’s a useful frame of reference, since our Eurocentric …

How to avoid being blinded by the idea aura

(Editor’s note: Brant Cooper is an independent consultant specializing in marketing and product management. He submitted this story to VentureBeat.)

The glow of a new, sure-fire idea is a wonderful feeling. You feel you’ve discovered something (or some angle) that …

The hidden secrets of market research

(Editor’s note: Brant Cooper is an independent consultant specializing in marketing and product management. He submitted this story to VentureBeat.)

All too often, the goal of market research is to hide assumptions, rather than test them. A depressingly large number …