Guest Post
(Editor’s note: Brant Cooper is an independent startup consultant specializing in customer development and marketing. He submitted this story to VentureBeat.)
The difficulty of assessing change is knowing where you are on the curve. At any moment in time, …
(Editor’s note: Brant Cooper is an independent consultant specializing in marketing and product management. He submitted this story to VentureBeat.)
Most entrepreneurs know all about the “call to action”. It is, at its core, a big button on the landing …
Guest Post
(Editor’s note: Brant Cooper is an independent consultant specializing in marketing and product management. He submitted this story to VentureBeat.)
Have you ever viewed a world map where South is up? It’s a useful frame of reference, since our Eurocentric …
Guest Post
(Editor’s note: Brant Cooper is an independent consultant specializing in marketing and product management. He submitted this story to VentureBeat.)
The glow of a new, sure-fire idea is a wonderful feeling. You feel you’ve discovered something (or some angle) that …
Guest Post
(Editor’s note: Brant Cooper is an independent consultant specializing in marketing and product management. He submitted this story to VentureBeat.)
All too often, the goal of market research is to hide assumptions, rather than test them. A depressingly large number …
As social media has reached mainstream consciousness this year, businesses have been inundated with the message that they must immediately get on board or risk doom and calamity. The hyperbole (and the frenzied buzz it creates) is confusing and many …
