Bruce Judson
Bruce Judson is a serial bootstrap entrepreneur, the author of multiple books (including “Go It Alone! The Secret to Building A Successful Business on Your Own”) and a Senior Faculty Fellow at the Yale School of Management. Additionally, he is the founder of The Cost Savings Guy. Judson is widely recognized as one of the nation’s leading experts on using Web-based service for businesses and nonprofits. He discusses cost saving solutions at Twitter as @CostSavingsGuy.
Recent Posts
The start-up chronicles: My Website's not working: Now what?
(Editor’s Note: The Start-up Chronicles is a semi-monthly feature giving an inside view of the trials of a bootstrapped start-up – The Cost Savings Guy. CEO and founder Bruce Judson is also the author of “Go It Alone!: The Secret to Building A Successful Business on Your Own” and a senior faculty fellow at the Yale School of Management.)
As we’ve struggled with low conversion numbers at The Cost Savings Guy (CSG), it has become … Continue Reading
The start-up chronicles: 5 questions for prospective entrepreneurs
(Editor’s Note: The Start-up Chronicles is a weekly feature giving an inside view of the trials of a bootstrapped start-up – The Cost Savings Guy. CEO and founder Bruce Judson is also the author of “Go It Alone!: The Secret to Building A Successful Business on Your Own” and a senior faculty fellow at the Yale School of Management.)
Over the past few years, I have been approached from time-to-time by prospective entrepreneurs who have … Continue Reading
The start-up chronicles: It pays to be bull-headed
(Editor’s Note: The Start-up Chronicles is a weekly feature giving an inside view of the trials of a bootstrapped start-up – The Cost Savings Guy. CEO and founder Bruce Judson is also the author of “Go It Alone!: The Secret to Building A Successful Business on Your Own” and a senior faculty fellow at the Yale School of Management.)
Military analogies are oddly appropriate for startups. In both situations, failure is often not an option, … Continue Reading
The start-up chronicles: Reflecting on reflecting
(Editor’s Note: The Start-up Chronicles is a weekly feature giving an inside view of the trials of a bootstrapped start-up – The Cost Savings Guy. CEO and founder Bruce Judson is also the author of “Go It Alone!: The Secret to Building A Successful Business on Your Own” and a senior faculty fellow at the Yale School of Management.)
The end of the year is traditionally a time for reflecting on goals for the coming … Continue Reading
The start-up chronicles: Experiments with Twitter
(Editor’s Note: The Start-up Chronicles is a weekly feature giving an inside view of the trials of a bootstrapped start-up – The Cost Savings Guy. CEO and founder Bruce Judson is also the author of “Go It Alone!: The Secret to Building A Successful Business on Your Own” and a senior faculty fellow at the Yale School of Management.)
As a direct marketer, I am a strong believer in experiments – even when I expect … Continue Reading
The start-up chronicles: Deadly sins that destroy Web sales – Part 1
(Editor’s Note: The Start-up Chronicles is a weekly feature giving an inside view of the trials of a bootstrapped start-up – The Cost Savings Guy. CEO and founder Bruce Judson is also the author of “Go It Alone!: The Secret to Building A Successful Business on Your Own” and a senior faculty fellow at the Yale School of Management.)
I have concluded that there are at least seven deadly sins that cause marketing efforts on … Continue Reading
The start-up chronicles: Learning to listen to unpleasant truths
(Editor’s Note: The Start-up Chronicles is a weekly feature giving an inside view of the trials of a bootstrapped start-up – The Cost Savings Guy. CEO and founder Bruce Judson is also the author of “Go It Alone!: The Secret to Building A Successful Business on Your Own” and a senior faculty fellow at the Yale School of Management.)
The roll-out of The Cost Savings Guy continues. As I wrote in my last column, our … Continue Reading
The start-up chronicles: Newton was right. Inertia matters.
(Editor’s Note: The Start-up Chronicles is a weekly feature giving an inside view of the trials of a bootstrapped start-up – The Cost Savings Guy. CEO and founder Bruce Judson is also the author of “Go It Alone!: The Secret to Building A Successful Business on Your Own” and a senior faculty fellow at the Yale School of Management.)
Newton’s first law of motion is one that every new business confronts. He said “Every object … Continue Reading
The Start-up Chronicles: Who Is Invested in Your Success?
(Editor’s Note: The Start-up Chronicles is a new weekly feature giving an inside view of the trials of a bootstrapped start-up – The Cost Savings Guy. CEO and founder Bruce Judson is also the author of “Go It Alone!: The Secret to Building A Successful Business on Your Own” and a senior faculty fellow at the Yale School of Management.)
In business books, you read a lot about the ‘eco-system’ that surrounds successful companies. Generally, … Continue Reading
