BioShock 2 Q&A: the trick to creating a critically acclaimed sequel

The first BioShock game surprised gamers when it debuted on the Xbox 360 in August, 2007. It was a horror-shooting game with mature themes and an imaginative story set in an underwater paradise gone bad. Today, Take-Two Interactive’s 2K Games division is launching the sequel, BioShock 2. The first game sold more than 3 million copies and got an average review rating of 94 out of 100 on the review aggregator Metacritic. Jordan Thomas, creative director at 2K Marin, had the task of heading the design of BioShock 2. We talked with him yesterday about the challenge of creating a brand new studio and creating a major sequel to a hit game at the same time. Here’s an edited transcript of that interview.

How do you rate Google's Super Bowl commercial debut?

Google made its Super Bowl commercial debut with its “Parisian Love” 30-second spot. Did the company get its money’s worth from the $2.5 million or so it spent? The ad is cute and does make a good point about how you can use Google to find out so many things that are important to you in life. It is focused on the product itself, not silly humor like the Doritos or Bud Light ads. And I think that’s an intelligent approach to brand marketing. What do you think?