OnMedia NYC, a conference that brings technology and advertising executives together, concluded yesterday in downtown Manhattan. The event was, dare I say, encouraging, given the recession climate in New York. Tim Draper of VC firm Draper Fisher Jurvetson, speaking at …
Addressability — the ability to deliver TV ads to target individual households rather than more general groups — is the new buzzword in advertising. And a panel session at the Adweek conference in New York yesterday that included speakers from …
I sat down with eBay’s Max Mancini today at Web 2.0 Expo in New York. Max is the company’s Senior Director, Platform and Disruptive Innovation. That title sounds fluffy and new but Max isn’t a new hire, he’s been with …
Executives at major media companies and advertising agencies are defecting to web start-ups in increasing numbers, attracted by some combination of equity and autonomy. Here’s a closer look at who’s left, and gone where.
Executives now at startups:
Mark Kingdon…
It’s becoming more common for ad-focused technology companies to seek out investment from Madison Avenue, in order to gain investors’ connections to advertising clients. But usually the investor is one of the major ad holding companies. Example: WPP’s aggressive investments …
Silicon Alley technologists and Madison Avenue advertising executives have been meeting yesterday and today at the AlwaysOn OnMedia NYC conference. Here are some of the trends people were talking about:
– Ad networks were the darling acquisition targets of 2007, …
In the latest evolution of this fast-paced but not yet lucrative world of widgets, Clearspring, a leading widget company, has launched an ad network for widgets (sample widget left).
It comes at a time when advertising agencies on Madison Avenue …
The online advertising technology sector is bubbling over. New startups are launching and getting lots of funding as giants like Google, Microsoft and AOL gobble some of the larger companies up for hundreds of millions of dollars.
Ad:Tech, a semi-annual …
They may be less socially awkward and more abrasive than their Silicon Valley counterparts, but New York’s tech community, often lost in the shuffle with hipsters, bankers and Midwestern tourists, is alive and well.
At the monthly NY Tech Meetup …
Imeem, one of the fastest growing sites on the Web in recent months, has proven the popularity of music playlists. It is also signing deals with major labels to let users access and play copyrighted songs.
So it’s no surprise …
