Guest Post
(Editor’s note: Michael Greenberg is COO of Loyalty Lab. He submitted this story to VentureBeat.)
It has never been a better time to be an entrepreneur. There are very large companies spending huge resources to develop applications and operating environments …
Guest Post
(Editor’s note: Michael Greenberg is COO of Loyalty Lab. He submitted this story to VentureBeat.)
It’s easy to think that your start-up is centered in a green field or blue ocean, but typically, that’s not the case. Only the lucky …
Odds are a large percentage of your company’s attention and budget goes toward customer acquisition. That makes sense if your customer lifetime value is high – but if you aren’t driving repeat business, it’s ultimately a waste of resources. Securing …
Venture capitalists don’t want to hear about value – at least not initially. Before you have a shot at a capital injection, you’ll first have to provide firmly grounded revenue projections. And to do that, you need to know exactly …
Loyalty problems tend not to be on the forefront of entrepreneurs’ minds. But an aggressive retention marketing program, even in early stages of a company’s history, can pay big dividends.
The relevance of such programs depends on your business model. …
Guest Post
Most entrepreneurs rightly focus on revenue generation from new customers. But many do not plan for — or flat out ignore — customer retention and the opportunity it represents.
By your company’s third year, it’s typical that 50 percent of …
