Guest Post
(Editor’s note: Serial entrepreneur Scott Olson is president of MindLink Marketing. He contributed this column to VentureBeat.)
Startups aren’t for the weak of heart. There are inevitable ups and downs that every entrepreneur faces. Part of your challenge is not …
Guest Post
(Editor’s note: Serial entrepreneur Scott Olson is president of MindLink Marketing. He contributed this column to VentureBeat.)
Quick marketing poll: Who has bought an industry contact list and used that to send out direct mail, email or some other marketing …
Guest Post
(Editor’s note: Serial entrepreneur Scott Olson is president of MindLink Marketing. He contributed this column to VentureBeat.)
I had an interesting conversation the other day with a colleague about the challenges he was having with his company’s leads pipeline. He …
Guest Post
(Editor’s note: Serial entrepreneur Scott Olson is president of MindLink Marketing. He contributed this column to VentureBeat.)
The iPhone, Google search and Facebook were all latecomers to the game. None was first to market – but all of them are …
Guest Post
(Editor’s note: Serial entrepreneur Scott Olson is president of MindLink Marketing. A version of this column originally appeared on his blog.)
Customers have a natural affinity to stay with their current vendors. It is, after all, far less trouble. Most …
Guest Post
(Editor’s note: Serial entrepreneur Scott Olson is president of MindLink Marketing. He contributed this column to VentureBeat.)
In a startup, there is no more precious commodity than capital. It’s hard to come by and easily burned – and marketing budgets …
Guest Post
(Editor’s note: Serial entrepreneur Scott Olson is president of MindLink Marketing. He contributed this column to VentureBeat.)
Every good marketing professional knows when it comes to Internet marketing; success depends upon high quality, original content. It’s critical to any number …
Guest Post
(Editor’s note: Serial entrepreneur Scott Olson is president of MindLink Marketing. He contributed this column to VentureBeat.)
Losing is never fun. When you invest significant time and resources pursuing a deal and it falls through, it’s frustrating – and invariably …
You don’t have to be a dedicated student of current events to know that businesses are scrutinizing expenses more than ever. In an environment where staff cuts are commonplace and budgets are shrinking, marketing has quickly become one of the …
On a recent business trip to Austin, I stayed at my father’s house. It’s a beautiful home – with the confounding exception of the guest bathroom. The builders, for reasons I can’t even fathom, decided to install an individual switch …
Prioritizing your marketing time and resources can be a daunting task. Having previously discussed five marketing time wasters that startups should avoid, it seems wise to examine five marketing priorities you should consider as you put together a plan.
In …
Deciding how to allocate time and resources is a difficult process for any business -and it’s even harder for start-ups. But of all the allocation decisions to be made, there’s none more difficult than marketing.
Promote your company too little …
