John Oliver

4 big threats native advertising faces in 2015

Recently I’ve been hosting roundtable discussions over dinner in New York and London with publishing executives who are betting big that native advertising will drive major revenue growth in 2015 for their businesses. We often end up debating what the biggest threats to the industry are, and there are four notable threats I wanted to share.

Soul for sale

The exit: Hey founders, you weren’t using your soul, were you?

Here’s an extreme version of what you can expect to hear just before signing over your startup in an M&A deal: “Our counsel says including your first born child in reps and warranties is totally standard. We have never had any pushback on this!”

Black Hat

Why cyber criminals are winning: The secret weapon of the black hats

Another day. Another hack. One day it’s black hats making headlines with a massive hack on Home Depot. The next, it’s the theft of 4.5 million U.S. hospital records or 1.2 billion web credentials. The connected world is under siege and the current cyber security approach is falling woefully short — as evidenced by the headlines.