viral marketing

The essential guide to making your marketing go viral

There seems to be an idea floating around the marketing industry that viral marketing also means free marketing. But getting something to go viral almost always takes an investment.

spacex-launch

SpaceX Rocket explodes after launch

A SpaceX F9R rocket exploded shortly after launching during a test flight in Texas, the company confirmed Friday.

cybersecurity

4 'cyberhealth' strategies for boards

Boards of hundreds of U.S.-based corporations are realizing they’re unprepared for the growing threats of cyber attacks

Marketing fakes

Instagram's brand problem: The fakes

Instagram is allowing fakers to squat brands’ precious identities, using fake Instagram accounts to pass themselves off as genuine companies.

If you replace every plank in a wooden ship, is it still the same ship?

What defines a startup, even as it grows and everything changes

Why should anyone — employees and customers both — join the founder on this journey, sharing this very personal responsibility? The answer is contained within your company culture — the core of your startup.

code

How to go from tech founder to a CTO/leader role

How do you create a scalable tech team capable of tackling and building on thousands of lines of your own untested code?

Enterprise IoT security

Secure IoT in the enterprise: Finding a model that works

Companies are running into heavy debate lately about how best to architect IoT in the enterprise so that it is effective and secure and doesn’t open up a whole new set of liability issues.

fineck

Fineck, a smart necklace for a healthier neck & spine

Have you ever counted how many fitness gadgets you have in your office that just sit in the corner, covered in dust? When was the last time you wore that $200 fitness bracelet when going for a run? Fineck, a new personal activity tracker, aims to monitor your neck and spine condition in the form of necklace. Compared to existing products, Fineck believes it is not crucial to know the number of steps or how many calories we have burned in a day. Instead, the focus is on the condition of the neck and spine.

Uber

Dear Uber & Lyft, get your shit together

Let’s start out by saying that I’m a big fan of both Uber and Lyft. I’m indirectly an investor in both companies as I’m an investor in three VC funds that are investors in Uber and one VC fund that is an investor in Lyft. I have no idea how much actual equity I have in either company, but based on current valuations the dollar value of my indirect ownership is non-trivial. And Foundry Group came close to investing in Zimride (the predecessor to Lyft) but we ended up withdrawing from what we thought was an inappropriately high-priced round, which, in hindsight, was clearly a miss on our part.

Google Ventures Design Sprint

The key to happy, productive designers: teaching your team to critique

Critiques are one of the most important ingredients to great design, but far too often designers leave critiques secretly feeling scattered, frustrated, and disempowered. Even when everyone is well-meaning, there are many subtle ways a critique can go off the rails and hurt your design process.