Have you ever counted how many fitness gadgets you have in your office that just sit in the corner, covered in dust? When was the last time you wore that $200 fitness bracelet when going for a run? Fineck, a new personal activity tracker, aims to monitor your neck and spine condition in the form of necklace. Compared to existing products, Fineck believes it is not crucial to know the number of steps or how many calories we have burned in a day. Instead, the focus is on the condition of the neck and spine.