Hacking Google Analytics: How I created a 30-day rolling report

I joined Google in 2002 and had the pleasure of seeing many of Google’s products get created and acquired. I knew Gmail as Caribou, and I was sitting in the auditorium when Google Earth was presented and everyone’s jaws dropped. It’s been four years since I left Google, but at my new startup, Porch.com, we still use a few of their tools religiously — especially Google Analytics.

5 tips for selling to the new power generation

Today’s entrepreneurs face a major branding challenge. The next generation of power purchasers is here — and they’re some of the most drastically different consumers to date. A group of young influencers in their mid-twenties to early thirties, members of the Millennial Generation have their fingers on the tech pulse and a thick wad of cash in their wallets.

5 reasons your startup isn’t ready for crowdfunding

Now let’s get one thing straight from the start: I’m a huge fan of Kickstarter, Indiegogo and the number of similar crowdfunding sites that have sprung up recently to provide capital directly to exciting business ideas. There’s something very “American Dream” about being able to build one-on-one engagement with consumers — not to mention how nice it is for companies to have a viable alternative to traditional VC and angel capitalization.

How to actually get things done in virtual meetings

Forget the company conference room. Coworkers no longer need to be in the same office space — let alone the same time zone — to hold a productive progress reports or brainstorming session. We asked nine young entrepreneurs about how they conduct virtual meetings between their startup teams, and actually get things done while doing so. (Share your own thoughts in the comments.)