Hacking Google Analytics: How I created a 30-day rolling report

I joined Google in 2002 and had the pleasure of seeing many of Google’s products get created and acquired. I knew Gmail as Caribou, and I was sitting in the auditorium when Google Earth was presented and everyone’s jaws dropped. It’s been four years since I left Google, but at my new startup, Porch.com, we still use a few of their tools religiously — especially Google Analytics.

mobile gaming

The future of mobile is motion

Like them or not, new mobile device features like the Air Gesture and Eye Scroll in Samsung’s Galaxy S4 are here to stay.

What really happens after a crowdfunding campaign

According to Kickstarter, more than 48,000 companies have been launched through its platform, raising over $775 million. Impressive.

7 steps to a winning startup pitch

So you’ve joined a startup accelerator and survived the first months of the program. Suddenly, that big Demo Day presentation is looming large.

It doesn’t always pay to be first

Vision can also be a curse. It may actually prove dangerous (and can certainly more tempting) to be too early to a market if you do not understand the ecosystem and dynamics at play.

The state of content marketing (and where it’s really headed)

If you run a startup — or a small company that is navigating the waters of content marketing for the first time — read this before you dive head-first into any content marketing initiatives.

Should you consider ‘reshoring’ despite the cost?

The business world has been lamenting over the past few years that the US has shifted from being a country that makes things to a country that largely makes its things somewhere else.

How to biz dev your way to startup funding

The pursuit of funding can start to feel like the startup journey itself — an endless cycle of pitching, relationship building, research, analysis, and proving your business model. If you take a smart approach to the process, however, the exhausting process can be a lot more fruitful.

Don't choke your startup — cut the cord. Gradually.

Whether you’re a male or female entrepreneur, starting a company feels a lot like giving birth. But you’re still babying your startup a year or two after launch, you have a problem.

Should your company offer coupon codes?

You’ve developed a great product, and you and your team are now focused on selling as many pieces as you can through your website. Suddenly, a member of your team voices their opinion:
“What about giving customers a promotional code to discount their purchase price?”

getting your business to run itself

How to build a bulletproof system so your startup runs itself

A common motivation for entrepreneurship is the craving for freedom that is supposed to come with being your own boss. Unfortunately, even the most talented people with the most marketable ideas often wind up being slaves to their new businesses instead.

5 tips for selling to the new power generation

Today’s entrepreneurs face a major branding challenge. The next generation of power purchasers is here — and they’re some of the most drastically different consumers to date. A group of young influencers in their mid-twenties to early thirties, members of the Millennial Generation have their fingers on the tech pulse and a thick wad of cash in their wallets.

5 reasons your startup isn’t ready for crowdfunding

Now let’s get one thing straight from the start: I’m a huge fan of Kickstarter, Indiegogo and the number of similar crowdfunding sites that have sprung up recently to provide capital directly to exciting business ideas. There’s something very “American Dream” about being able to build one-on-one engagement with consumers — not to mention how nice it is for companies to have a viable alternative to traditional VC and angel capitalization.

How to actually get things done in virtual meetings

Forget the company conference room. Coworkers no longer need to be in the same office space — let alone the same time zone — to hold a productive progress reports or brainstorming session. We asked nine young entrepreneurs about how they conduct virtual meetings between their startup teams, and actually get things done while doing so. (Share your own thoughts in the comments.)