Guest Post Growing a user base is about more than data science and numbers. It's about doing real research out in the field, getting to know customers, and giving them what they want.
Guest Post If you run a startup -- or a small company that is navigating the waters of content marketing for the first time -- read this before you dive head-first into any content marketing initiatives.
Guest Post The business world has been lamenting over the past few years that the US has shifted from being a country that makes things to a country that largely makes its things somewhere else.
Guest Post I know many women who are irked by Sheryl Sandberg’s dictum to “lean in,” the subject of her new book.
Guest Post A lot of firms work with very established clients. Many don’t have the experience of setting up a business from scratch.
Guest Post Living in the technology and startup ecosystem, we are constantly bombarded with the latest hot new app, device, technology, or company. They get their 15 minutes of fame and then something newer, hotter, and latest-er comes along to replace them. But every now and then, something sticks around for a while.
Guest Post The pursuit of funding can start to feel like the startup journey itself -- an endless cycle of pitching, relationship building, research, analysis, and proving your business model. If you take a smart approach to the process, however, the exhausting process can be a lot more fruitful.
Guest Post Misalignment with investors has the potential to negatively affect all other areas of your business.
Guest Post Pricing your business’ products represents one of the biggest challenges most startups face.
Guest Post Whether you’re a male or female entrepreneur, starting a company feels a lot like giving birth. But you're still babying your startup a year or two after launch, you have a problem.
Guest Post You’ve developed a great product, and you and your team are now focused on selling as many pieces as you can through your website. Suddenly, a member of your team voices their opinion:
“What about giving customers a promotional code to discount their purchase price?"
Tip #1: Start with something you love.
Today's audiences aren't automatically sold by celebrity endorsements anymore. Instead, they're tribal to major online influencers who not only know their industry well but are the ones disrupting it and propelling it forward.
Guest Post A common motivation for entrepreneurship is the craving for freedom that is supposed to come with being your own boss. Unfortunately, even the most talented people with the most marketable ideas often wind up being slaves to their new businesses instead.
Designs and user experience are just as important as your product, so tailoring everything to your audience– from your postal packaging to your website’s navigation menu — can make the difference between converting a few customers every so often and …
A valuation is an incredibly attractive number that intimidates competition and attracts potential investors, but how can entrepreneurs accurately value their business when it's still a fledgling startup?
Guest Post The platform you choose may determine the fate of your business. Instead of relying upon other people's platforms, why not build, control, and own your own?
Don't get emotionally attached to your ideas. Be ruthless about killing off the medium performing ideas and just keep the absolute best.
Guest Post
Today’s entrepreneurs face a major branding challenge. The next generation of power purchasers is here — and they’re some of the most drastically different consumers to date. A group of young influencers in their mid-twenties to early thirties, members of …
Now let’s get one thing straight from the start: I’m a huge fan of Kickstarter, Indiegogo and the number of similar crowdfunding sites that have sprung up recently to provide capital directly to exciting business ideas. There’s something very “American …
