Birchbox

Birchbox shows how it continues to reinvent its brand at GrowthBeat Summit

At almost five years old, the beauty-subscription company Birchbox is out of its toddler phase. It’s a recognized brand, experiencing fast growth. Yet, Birchbox’s CMO Deena Bahri refuses to accept that its early days of organic growth may come to an end, even though she acknowledges that it’s a lot harder to achieve.

ipad1

3 critical steps to true cross-device marketing

As consumers increasingly use multiple devices, advertisers are struggling to attribute ad spend of cross-device marketing to concrete return on investment. What does it take to engage in genuine and effective cross-device marketing?

zipcar

Learn how Zipcar drives explosive growth

Shortly after taking over the CMO role at Zipcar two years ago, he began focusing on creating local relevance for Zipsters, introducing performance-based acquisition, programmatic ad buying, and the Zipcar blog, Ziptopia.

data_color

3 steps to help any B2B marketer win with data

The need to become data driven in industries and roles that previously were protected from the data deluge is relatively new. Technology professionals have to figure out how to satisfy the varying needs of data-hungry users while making their jobs more productive and insightful.