funnel

The intelligent marketing & sales funnel: A data science makeover

Some of today’s savviest organizations are revolutionizing the way businesses interact with each other by automating the complex techniques data scientists use to extract value from big data.

Bad Data

Data: It's all about the quality

Quality data is data that is accurate, complete, effective, and supports optimal business performance. It’s also become a critical issue for business intelligence.

LinkedIn employees work at the company's Mountain View, Calif., headquarters.

Why LinkedIn's data science reorg actually makes a lot of sense

MOUNTAIN VIEW, Calif. — Yes, it’s true that some data scientists have left LinkedIn following a recent reorganization of these highly prized workers inside the company. But a few people holding these roles believe the moves have sped up decision-making, benefited the hiring process, and brought together people who perform similar functions.

socialflow-for-agencies

SocialFlow for Agencies launches to bring ad buying back into the fold

An increasing number of agencies are outsourcing work such as paid search, display advertising, and search engine optimization to third parties. While farming out business is not a new concept, there are a number of possible pitfalls ahead if agencies get the balance between external and internal resources wrong.

Building 42 on Microsoft's Redmond, Wash., campus, one of many buildings where company engineers work on the Microsoft Azure public cloud.

More open-source at Microsoft? You'd better believe it

REDMOND, Wash. — Following Microsoft’s announcement today about new partnerships with operating system startup CoreOS and big data company Cloudera, it’s clearer than it’s been in years the tech giant is committed to working with lots of partners and open-source technologies.

medical data

How big data is beginning to change how medicine works

The medical community can leverage big data analytics for many kinds of insights — from determining the frequency of certain diseases in a given population to optimizing treatment protocols to verifying how well a new drug is working in the real world.

Watson health ibmphoto24 Flickr

How IBM's Watson could be good for your health

Technology giant IBM has been talking about the value of its Watson software, which processes great quantities of text and then provides answers to people’s questions on the fly, for many industries, including media, mining, retail, and security. But its most visible, useful application for millions of people could lie in health care.

The Dreamforce '14 exhibition floor in San Francisco on Oct. 13.

Salesforce’s Wave has hit the analytics market. Now the real fun starts

At Salesforce.com’s Dreamforce conference in San Francisco on Monday, Marc Benioff unveiled his company’s much anticipated Wave Analytics Cloud product. Marketed as “analytics for everyone” with a focus on mobility and slick visualizations inspired by video games, Wave aims to bring more analytics to decision makers more quickly.