Panning for gold: a billion to one (Part 1)

The advent of online games has put the games industry in the privileged position of being able to track every data event that a player undertakes. However, the challenge lies in unlocking that big data to create actionable insights that can make environments more fun, boost player engagement and drive revenues.

Building the highway for big data

Your data is trying to go places, and when it does, it will uncover operating efficiencies and new revenue streams that will reinvent business models. But right now it’s stuck in a data traffic jam that’s keeping it from reaching its final destination.