3 ways tech companies are powering conversions through retargeting from AdRoll

It’s an exciting time to be a B2B marketer. More so than perhaps any other vertical, B2B and technology advertisers benefit from high customer values and low incremental costs (thank you, software and technology!) This means that with some strategic marketing, a profitable customer relationship isn’t just within reach, it’s as cost-effective as ever.

Big data for the real world

The combination of big data and the Internet of things will have a huge impact at the local level, where the majority of purchases take place. And that’s the focus of Street Fight’s upcoming Local Data Summit in Denver.