The rise of anonymous social apps in China

Following all the rages for anonymity and secrecy led by Secret and Whisper, Chinese clones of these hit secret-sharing apps mushroomed this year. In the past month, around eight apps of this genre surfaced in China, pushing the total number of such apps to more than twenty.

Essential strategies for soft-launching your mobile game

If you’re ready to launch a mobile game, competition is stiff – there are more than 200,000 games in the App Store – but opportunity is vast – mobile game usage grew 66% last year. That means getting it right the first time is critical, because if you don’t, you risk losing your audience and could jeopardize your game’s monetization.