the future

Marketing the future at GrowthBeat Summit

With a tangible that many avoid thinking about, or can’t even imagine, Heather Smiley, CMO of Retirement and Worksite Insurance at MassMutual, focuses on creating “motivated moments”.

texting outside

Mobile Programmatic: How advertisers and agencies will best leverage mobile-first opportunities

Walk into any ad or media agency today, and those working there will acknowledge that audiences are shifting their time and attention to their mobile devices. The agency’s advertising clients will say the same. But when you follow up on where their digital ad spend is going, you’ll find it’s mostly going to traditional online media. Why? Because it’s easier.

Birchbox

Birchbox shows how it continues to reinvent its brand at GrowthBeat Summit

At almost five years old, the beauty-subscription company Birchbox is out of its toddler phase. It’s a recognized brand, experiencing fast growth. Yet, Birchbox’s CMO Deena Bahri refuses to accept that its early days of organic growth may come to an end, even though she acknowledges that it’s a lot harder to achieve.

ipad1

3 critical steps to true cross-device marketing

As consumers increasingly use multiple devices, advertisers are struggling to attribute ad spend of cross-device marketing to concrete return on investment. What does it take to engage in genuine and effective cross-device marketing?

zipcar

Learn how Zipcar drives explosive growth

Shortly after taking over the CMO role at Zipcar two years ago, he began focusing on creating local relevance for Zipsters, introducing performance-based acquisition, programmatic ad buying, and the Zipcar blog, Ziptopia.