7 must-have apps to help you get the most out of SXSW

So you already have the SXSW Go and Twitter apps on your phone — these are absolutely necessary for navigating the week’s maze of panels and parties. But if you really want to elevate your game, here are seven more apps that will not only help you get the most out of the event — but also dazzle the people you meet who may not have heard of them before.

With three new games, Zynga is fighting to matter in mobile

For the past couple of years, Zynga’s problem was clear. The social gaming giant dominated the charts on Facebook, but not on mobile. And as mobile gaming takes off around the world, Zynga has to break into the top 20 ranks with new hits. If it doesn’t, someone else will claim the bulk of the industry’s profits — as we’ve seen with the ascendent publisher Supercell and its Hay Day social game.