Engagement marketing

Welcome to the era of engagement marketing

Marketing has shifted from talking at people, or focusing on transactions, to engaging with people – building meaningful, life-long, and personalized relationships.

DevOps guys represent.

The DevOps journey has just begun

Those of us involved in DevOps are able to help companies realize their true potential by being an enabler, not the roadblock. And we are just getting started.

control key

5 founder-friendly financing terms that give power to entrepreneurs

For many startups, the hot venture-capital and exit markets mean an increase in deal leverage when negotiating with venture investors. As a result, founder-favorable terms are increasingly a part of formation and financing documents where they wouldn’t have been just a year or two ago.

Chen Levanon, CEO of ClicksMob

Top tips for women startup leaders

Two years ago, I was hired by the four cofounders of mobile Ad-tech startup ClicksMob to lead their company.

Werner Vogels, Amazon's chief technology officer, announces Lambda at the Amazon Web Services re:Invent conference in Las Vegas on Nov. 13.

Why Amazon’s new Lambda cloud service is a huge deal for devs — and the cloud market

At Amazon Web Services’ big annual user conference in Las Vegas this week, executives from the market-leading public cloud made all the moves that spectators were expecting: a few new products, a new generation of server chips for running applications, some customer wins, and greater support for Docker. But one announcement has elicited a rare mix of excitement, curiosity, and even outright confusion from analysts.

payment

International payments services are flocking to China

More than a few international payments services recently said China had become one of their biggest markets, as an increasing number of Chinese Internet/mobile companies are actively expanding overseas.

transparency won't kill you

Too much transparency will not kill you

There is no greater motivation for founders than to be in a glass house, accountable not only in front of investors and teammates, but in front of the whole world.