the future

Marketing the future at GrowthBeat Summit

With a tangible that many avoid thinking about, or can’t even imagine, Heather Smiley, CMO of Retirement and Worksite Insurance at MassMutual, focuses on creating “motivated moments”.

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Local Motors Reveals First Co-Created Helmet in NASCAR

Local Motors and Ben Kennedy, driver of the No. 11 Local Motors Toyota Tundra, together revealed the world’s first co-created NASCAR helmet this week. Designed, created, and brought to life online in less than four weeks, the Ben …

texting outside

Mobile Programmatic: How advertisers and agencies will best leverage mobile-first opportunities

Walk into any ad or media agency today, and those working there will acknowledge that audiences are shifting their time and attention to their mobile devices. The agency’s advertising clients will say the same. But when you follow up on where their digital ad spend is going, you’ll find it’s mostly going to traditional online media. Why? Because it’s easier.