The Rubrik r300 box.

Backup startup Rubrik raises $41M more, introduces hybrid-cloud box

Silicon Valley startup Rubrik has designed hardware that can take care take care of boring but necessary processes usually reserved for software, like backup, compression, deduplication, and version management. Now investors are throwing $41 million in funding behind the startup, just a couple of months after it announced an initial funding round and started an early-access program.

digital health

Disruptive digital health breaks through at GrowthBeat Summit

Rob Cosinuke, CMO at Athenahealth, will be speaking at GrowthBeat Summit coming up in Boston on June 1 and 2. As the marketing lead in a B2B field with a highly specialized target audience, he brings a unique perspective to the invitation-only summit of CMOs.

Slack chief marketing officer Bill Macaitis' business card.

Think Slack is just a billion-dollar chat app? You haven’t seen how this company is using it

If you pay any attention to the business software industry, you probably can’t hear enough about Slack’s status as belle of the proverbial tech ball. But the company has admittedly done a less-than-clear (okay, shitty) job of explaining what it’s for, or how or why it helps you get your job done better or more efficiently. So we tracked down a great example.

the future

Marketing the future at GrowthBeat Summit

With a tangible that many avoid thinking about, or can’t even imagine, Heather Smiley, CMO of Retirement and Worksite Insurance at MassMutual, focuses on creating “motivated moments”.

texting outside

Mobile Programmatic: How advertisers and agencies will best leverage mobile-first opportunities

Walk into any ad or media agency today, and those working there will acknowledge that audiences are shifting their time and attention to their mobile devices. The agency’s advertising clients will say the same. But when you follow up on where their digital ad spend is going, you’ll find it’s mostly going to traditional online media. Why? Because it’s easier.