ioninteractive

Is interactive content a way to rise above content marketing clutter?

The biggest challenge content marketers face is breaking through the cacophony of content flooding the web. As marketers are being told to “think like publishers” , interactive content is significantly expanding what’s possible in content marketing.

cloud storage

The cheat sheet to choosing a cloud backup service

To help make sense of all the available cloud storage options, we’ve compiled a cheat-sheet of features to look for when choosing an online backup service.

HP Blade servers gothopotam Flickr

Serious question: Who will win the ‘race to zero’ in the cloud?

As the public-cloud market enters its adolescence, the pervasive concept of a “race to zero” has created an impression that only the established leviathans can compete in the space. On their path to dominance the likes of Amazon Web Services (AWS), Google Compute Engine, and Microsoft Azure gobble up nascent software-as-a-service startups and lesser infrastructure-as-a-service and platform-as-a-service providers as they aggressively drive down costs and make it seem unattractive for customers to not be in the cloud. Google’s latest round of price cuts on an array of services and applications have reaffirmed this popularly held belief.