Extole turns regular customers into brand ambassadors, raises $10M

Nearly every company has a social presence these days, but personal recommendations are often a more powerful way to boost sales. If you’ve never heard about a company before, but your friend has, you’ll likely trust her opinion over that of a complete stranger. But keeping track of how much customer referrals really help your business can be hard, so Extole has created a way to track word-of-mouth marketing.

Facebook’s next big move: a paywall?

Facebook’s IPO filing yesterday comes after a highly  successful 2011 — $3.7 billion in revenue, $1 billion in profit according to recent reports. Yet, as the world eagerly awaits the opportunity to invest in the social networking giant, it’s worth asking, where does Facebook go after the FB ticker starts trading?

Rocky Likes Facebook … but sees some challenges

Facebook is a fantastic company that will be sold at a fantastic premium. That’s my key takeaway from the company’s filing of its S-1. The document, the first major public step in the process to an IPO, gives us a real look at the company’s numbers and insight into the minds of its management.