Building 42 on Microsoft's Redmond, Wash., campus, one of many buildings where company engineers work on the Microsoft Azure public cloud.

More open-source at Microsoft? You'd better believe it

REDMOND, Wash. — Following Microsoft’s announcement today about new partnerships with operating system startup CoreOS and big data company Cloudera, it’s clearer than it’s been in years the tech giant is committed to working with lots of partners and open-source technologies.

Lollipop Forest Google Android

Google releases Android 5.0 Lollipop SDK and Nexus preview images

As promised, Google today released the full Android 5.0 Lollipop SDK, along with updated developer images for Nexus 5, Nexus 7 (2013), ADT-1, and the Android emulator. The latest version of Android isn’t available just yet, but the company is giving developers a head start (about two weeks), so they can test their apps on the new platform.

NativeX_Video_Endcap

Best game ads respond to players' real-time gaming experience

According to Diana LaGattuta, VP of Corporate Marketing for Native X, the best-performing gaming ads are less about ad format, or whether a character from the game is pulled into the ad frame, it’s about what’s happening for the player in real time.

We need more tools.

Heroku founder: Y Combinator developer tools request is a very big deal

While it might not seem so to outsiders, Y Combinator’s new Developer Tools Request for Startups (RFS) is a big deal. (Editor’s note: The deadline to apply is tomorrow.) This is a request from one of the biggest tech incubators for startups that make developer tools, and it’s an important sign of the increasing value and prominence of developer products and the companies behind them. And I’m thrilled about it.

three

3 reasons to be proactive about going reactive

The sharing and instant gratification economies are booming, and the companies leading these movements share at least one thing in common: They’re providing reactive applications.

Elephant Brian Snelson Flickr

Hadoop in the wild: These are the 3 biggest challenges

When we deployed the first production Hadoop cluster in 2006, we were looking to build a more efficient and cost-effective web search index at Yahoo. Very quickly, other groups at Yahoo started using Hadoop for research jobs and revenue-driving applications, such as click prediction for sponsored search. Since then, Hadoop has evolved to become an essential tool for many of the world’s largest companies, including Facebook, GE, Visa, and Wal-Mart.

Hackathon hackNY org Flickr

The 3 most useful skills to teach at a hackathon

I spent last weekend mentoring participants in PennApps, a hackathon organized by undergraduate students at UPenn. I enjoyed the experience of mentoring, and had an especially great time pretending to know a lot about hardware.

Caution

Is your API an asset or a liability?

While almost everyone talks about the API business relationships, the liability concern brings the legal relationship to the forefront.

invisible

From wearables to … invisibles

While we argue over 2014-era design issues for wearables, a more profound development is happening in labs around the world. Implantable, microscopic sensor technology — “invisibles” — will soon change our fundamental relationship with technology.

2013 Apps World New Relic SixDegs Earls Court

A VC principal's advice for creating a successful app business

Getting investment in your app or idea to give it the push it needs to get noticed is the aim of most developers but how do you do it? At Apps World Europe this November there will be a heavy focus on what investors are looking for when they invest in apps and apps-based businesses. Below we collate some of their best tips.

Google servers Douglas County Georgia 2

Google's back with more cloud price cuts

The price cuts could make some companies consider a relocation to the Google Compute Engine or simply test the infrastructure. That’s critical, because companies have been slow to jump on board the Google cloud thus far.

Winner_7VPD

SevenVentures Pitch Day offers startups €7M in prizes

7 minutes for part of €7 million. Not quite the European version of Shark Tank (you won’t get VC funding), but you could see your startup’s idea be given a hefty TV marketing budget to break into the European market.