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iBeacons: What it will take to drive mass adoption

Mass adoption for iBeacons will need brands and marketers to use the technology in smart ways. Turning it into an intrusive spam-fest will turn off users and limit use.

Wells Fargo dmytrok Flickr

Wells Fargo places bets on startups in its new tech accelerator

SAN FRANCISCO — There is no demo day in this startup accelerator. The entire six-month period startups go through at Wells Fargo’s new accelerator program is essentially a try-out to convince the 162-year-old bank’s decision-makers that they should buy the startups’ products.

5 Node projects you should know about

Node.js is the cool kid on the coding block these days, and developers have big plans for the server-side programming language. Here are a couple of the cool back-end programs that developers have been cooking both using Node and for Node developers.

Kids bus lori05871 Flickr

Here's how middle schoolers will impact business in the future

Mobile app development has made a dramatic shift in a very short period of time. Only a few years ago, developers were building apps for the most portable device of that time: a laptop. Today, of the 19 million software developers worldwide, 8.7 million are now writing apps targeted for mobile devices.

Desert Doug Kerr FLickr

It's time for advertisers to leave the wild west of data. Here's why

The consumer privacy status quo is unsustainable. It’s time to move from the “wild west” of data, where anything goes, to an arrangement that’s more like the real world, where strong relationships are built on trust and reciprocity.

Man phone Steven Lilley Flickr

Google can now track when your online clicks lead to phone calls

Companies can already find out when people click their ads on Google and then call a business. But when a person clicks and ad and then explores a bunch of pages on a company’s website and then makes a call hours later, that’s a whole other thing. Google couldn’t track that — until now.

code

How to go from tech founder to a CTO/leader role

How do you create a scalable tech team capable of tackling and building on thousands of lines of your own untested code?

marketing pro

What do you really know about your most valuable users?

Developers and marketers can describe exactly how users use the app and the steps taken towards generating revenue. However, when it comes to learning more about their mobile users, particularly those who don’t use Facebook, developers rely on guesswork, surveys, and trial and error.