Man phone Steven Lilley Flickr

Google can now track when your online clicks lead to phone calls

Companies can already find out when people click their ads on Google and then call a business. But when a person clicks and ad and then explores a bunch of pages on a company’s website and then makes a call hours later, that’s a whole other thing. Google couldn’t track that — until now.

code

How to go from tech founder to a CTO/leader role

How do you create a scalable tech team capable of tackling and building on thousands of lines of your own untested code?

marketing pro

What do you really know about your most valuable users?

Developers and marketers can describe exactly how users use the app and the steps taken towards generating revenue. However, when it comes to learning more about their mobile users, particularly those who don’t use Facebook, developers rely on guesswork, surveys, and trial and error.