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3 critical steps to true cross-device marketing

As consumers increasingly use multiple devices, advertisers are struggling to attribute ad spend of cross-device marketing to concrete return on investment. What does it take to engage in genuine and effective cross-device marketing?

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Salesforce challenges? There’s help!

As much as people may wish otherwise, Salesforce is not a “set and forget” tool. If users aren’t being guided in how to use it, early frustration can lead them to stop using it altogether — making it entirely irrelevant.

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Learn how Zipcar drives explosive growth

Shortly after taking over the CMO role at Zipcar two years ago, he began focusing on creating local relevance for Zipsters, introducing performance-based acquisition, programmatic ad buying, and the Zipcar blog, Ziptopia.

Panelists Andy Tang, Toro Orero, Lauren Feldman, Emily Baum, Torsten Kolind, and Dylan Tweney.

What it takes to be a tech entrepreneur in 2015

A handful of technologies have contributed to an explosion of entrepreneurship in the past decade. But it’s not just technology that is empowering people to take fate into their own hands and launch their own businesses.

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Where did my SMS messages go? They disappeared into thin air!

SMS aggregators who use grey routes to send messages to recipients use the cheapest routes possible to maximize profits. Least cost routing (LCD) as it’s called, often involves passing messages through multiple aggregators. While cheap, these routes are often unreliable.