buy

One Kings Lane makes data count, drives bigger sales with fewer emails

At GrowthBeat, One Kings Lane will show how it uses platforms like CommandIQ to build unified profiles from its customers’ multiple digital bread crumbs and then design A/B testing campaigns to send fewer emails with much better chances of driving purchases.

broken iphone

Mobile first? Forget it: Go mobile second — you'll live longer

For some startups, going mobile first will kill you, while going mobile second will let you live long and prosper. Here are four things VCs will tell you about going mobile first — and how to answer each one.

Bill Gates

Meet 14 of the richest tech tycoons from around the world

Bill Gates, Larry Ellison, and Jeff Bezos are among some of the wealthiest tech tycoons here in the U.S., but there are plenty of extremely wealthy tech executives across the globe who are making major contributions to their country’s tech scenes.

No U-Turn

VCs, your words need to match your actions

Almost exactly a year ago I wrote a post Your Words Should Match Your Actions. It was a generic rant that resulted from me watching a couple of VCs blow up their reputations with entrepreneurs I know because of how they treated them.

freelancer

6 tips to make freelancing pay off

In the U.S., every 3rd person was self-employed in 2006, and forecasts predict this will increase to 40 percent by the year 2020. Here are six ways to make the new “naked economy” work for you.

Acquisitions

Why old-school tech giants need M&A to stay relevant

There’s no better time than the present for established enterprise players like IBM, Salesforce, and Oracle to swallow up bleeding-edge business intelligence companies.

deep link

The time for deep linking standards is now

Year after year since the big app stores launched, native apps have asserted their hegemony over the mobile web. One big drawback of native apps was the inability then the difficulty to seamlessly access any content from one app to the other the way the web allows to link any page to any other. The workarounds already in place aren’t yet widely accepted standards and create additional work for developers to set up. It frustrates users and developers who feel like mobile a step back in the wrong direction.

bootstrap

To bootstrap or not? 5 questions to ask yourself

Dreams of starting your own business are often filled with fantasies of coming up with a great idea, and venture capital firms fighting to fund it for you.