game player levels

Game analytics 3.0: This time, it’s personal

Analytics 3.0 enables game designers to personalize the gaming experience to individual players based on player engagement and playing style — and keep the entire range of players engaged, from novice to expert.

Game-over

Avoiding launch day disasters: How AAA games deliver the goods

Server issues at launch can kill the momentum of even the most prominent flagship releases. Because buying acres of server space is hardly the most efficient strategy, more game publishers are relying on cloud computing companies to be a buffer when rolling out their online offerings.