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Email marketing providers: Evolve or die

ESPs are dominant, incumbent technologies; but marketing automation is making quick progress on the path to disrupt them. As the two markets blur, buyers no longer have just one market to look at, but two.

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5 tips for outstanding mobile advertising experiences

This article is part three of an ongoing content series called “Maximizing Mobile Ad Monetization” presented by Supersonic. With an increasingly complex mobile ecosystem, the series will guide publishers to take back the reins and navigate the intricacies of mobile advertising. See the first and second post in the series.

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Disruptive digital health breaks through at GrowthBeat Summit

Rob Cosinuke, CMO at Athenahealth, will be speaking at GrowthBeat Summit coming up in Boston on June 1 and 2. As the marketing lead in a B2B field with a highly specialized target audience, he brings a unique perspective to the invitation-only summit of CMOs.

Skully's "smart motorcycle helmet" includes a rear-view camera and a heads-up display.

Nobody wants your wearable

The problem with wearable technology might just be that nobody particularly wants it. Not if you call it “wearable technology,” that is.