launching-tech-event

Five lessons team Zula learned from launching a tech event as a young startup

Startups have a multitude of marketing channels available to them. Websites, landing pages, email messages, social media, and more are used daily to create demand, generate leads and position the business as a contender in their field.
So what happens if you take all those and add one more marketing channel by launching your own tech conference?

onlive_showcase

Streaming games: Is a workable model in sight?

Games publishers are accustomed to selling individual games to consumers, and they’ve let that dictate pricing for streaming games. But with subscription models established by Netflix and others, will this ultimately win out in gaming too?

MobileBeat Predictive Apps

Adtech 2015: 5 predictions (plus 4 things that won’t happen)

You don’t have to be a fortune-teller to get a sense for some of the trends that will dominate the ad-tech landscape in the coming year. Some of them are relatively obvious, such as the continued onslaught of mobile and a higher penetration of phablets.

FundingFit

Are you funding ready? Top 5 tips to get your company funding fit

Are you in shape to secure the funding you need? As you start planning for 2015, here are 5 things you can do to give yourself the best chance of securing new investors in your business – either debt or equity.