It’s all about mobile for brands and agencies at Mobile Media Summit during Advertising Week

On September 29, Mobile Media Summit, the largest mobile media and advertising conference, will kick-off Advertising Week in New York at the famed New World Stages. Mobile Media Summit attracts more brands and advertisers than any other mobile conference by covering the relevant mobile topics such as, location, programmatic, digital creative and mobile ROI.

It’s time for social to grow up

When DiGiorno Pizza used the #WhyIStayed hashtag to sell pizzas, it inadvertently leveraged a serious conversation on domestic violence for financial gain. It was a mistake that was uniquely social, as was the immediate furor the brand faced globally.

Marketing Resource Management (MRM) may help campaigns bear fruit

Marketing resource management (MRM) software technology grafts on to a company’s entire marketing apparatus, coordinating programs and campaigns across multiple channels, along with all the assets and people involved. Gains for the marketing department include speed, control, efficiency and an improved return on investment.

The app evolution: leaner, faster, cheaper

Gone are the days of spending hundreds of thousands of dollars and nine months to get an app out. Just as WordPress et al. introduced the ability to build cost-effective websites, now third-party mobile platform providers are doing the same for mobile apps. Apps that are fast and cheap to build. And good.