Marketing Resource Management (MRM) may help campaigns bear fruit

Marketing resource management (MRM) software technology grafts on to a company’s entire marketing apparatus, coordinating programs and campaigns across multiple channels, along with all the assets and people involved. Gains for the marketing department include speed, control, efficiency and an improved return on investment.

The app evolution: leaner, faster, cheaper

Gone are the days of spending hundreds of thousands of dollars and nine months to get an app out. Just as WordPress et al. introduced the ability to build cost-effective websites, now third-party mobile platform providers are doing the same for mobile apps. Apps that are fast and cheap to build. And good.