Engagement marketing

Welcome to the era of engagement marketing

Marketing has shifted from talking at people, or focusing on transactions, to engaging with people – building meaningful, life-long, and personalized relationships.

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Why digital marketing companies have become tasty acquisitions

Stacey Bishop, a partner at investment firm Scale Venture Partners, told VentureBeat that the new Age of the Customer, where buyers are educating themselves and making purchases later in the sales cycle, now means that most “of the [sales] funnel is in the hands of marketers, not sales.”

Microsfot Accelerator2

Startups can be a brand’s best friend

Partnering with startups can give brands access to agile innovation and tactical advantages they wouldn’t otherwise have.