Anti-"Fast Lane" protestors camped outside FCC.

Why marketers need to fight for net neutrality

While marketing isn’t necessarily an area of the tech industry that has had much to say about net neutrality, today’s endorsement from President Barack Obama is a perfect place to start. Here’s why this particular group should be particularly worried about the damage that an Internet without net neutrality would cause to their overall business aims.

Watching TV

The new TV demographics: The 'ads' and 'ad-nots'

When commercial television made its debut in the U.S., programmers and brands quickly recognized the medium’s rich marketing value. And so began decades of variations in monetizing TV.