John Oliver

4 big threats native advertising faces in 2015

Recently I’ve been hosting roundtable discussions over dinner in New York and London with publishing executives who are betting big that native advertising will drive major revenue growth in 2015 for their businesses. We often end up debating what the biggest threats to the industry are, and there are four notable threats I wanted to share.

Unique visitors to video sites shot up 146 percent from June 2013 to June 2014, according to Adobe.

Adobe report finds massive 43% growth in online video watching

We’re wasting more time than ever watching video, and we’re increasingly doing it online, a new Adobe report has found. What’s more, “online” no longer means “on a computer” — it increasingly means on a smartphone, a game console, or a set-top box like a Roku or Amazon Fire TV.