texting outside

Mobile Programmatic: How advertisers and agencies will best leverage mobile-first opportunities

Walk into any ad or media agency today, and those working there will acknowledge that audiences are shifting their time and attention to their mobile devices. The agency’s advertising clients will say the same. But when you follow up on where their digital ad spend is going, you’ll find it’s mostly going to traditional online media. Why? Because it’s easier.

mobile users

Welcome to the golden era of mobile video

Mobile video is having a moment, thanks to improvements in smartphone cameras, new apps that are changing the way we consume media, and our collective movement to the second screen.