Facing limits of traditional PR, Original9 Media will arm companies with content

What happens when a public relations firm sobers up and realizes it actually has limits? When it realizes clients could benefit from content it doesn’t have the bandwidth to provide? This is a serious question that plagued the founders of San Francisco-based PR firm LaunchSquad, and instead of trying to create a new content division, it decided to make a new company instead.

Streaming service Aereo ready for legal war with TV networks

Incumbent industries have a history of challenging new technologies that disrupt the established way they do business. For example, AT&T sued to keep everything from the answering machine to the Hush-A-Phone out of the market. Yesterday’s news that all the major TV networks are filing suit against streaming TV service Aereo is the latest in a long line of battles about how technology evolves. And Aereo, which recently raised $25 million from backers that include billionaire Barry Diller’s IAC, is ready for a war.

Apple’s tough talk backfires in negotiations for new streaming TV service

Apple has big plans to launch a streaming TV service by Christmas, and of course the rumor mill is already running wild on when it will sell an actual TV. But first Apple will need to clear a hurdle: Getting the rights to shows for its new TV service. So far, its negotiations with the big media companies are not going well, because Apple has been taking its usual approach: “our way or nothing at all.”

Why Netflix CEO Reed Hastings is suddenly warming up to cable & satellite TV providers

Netflix Chief Executive Reed Hastings is typically associated as one of the leading faces for the “cord cutting” movement, which is made up of people who canceled their expensive cable or satellite television subscriptions in favor of relying on streaming video services and web content. But earlier this week, that same face spoke of a happy coexistence between the two.

Meet Moonbot, the tiny startup that won an Academy Award

At last Sunday night’s Academy Awards ceremony, a startup studio that makes animations, apps, and ebooks won the Best Animated Short Oscar for its film “The Fantastic Flying Books of Mr. Morris Lessmore.”  The 14-minute movie was the first from Shreveport, La.-based Moonbot Studios, a multimedia company that is making a splash far from Hollywood, Silicon Valley, and Pixar.