Cloth catalogs your closet, tells you what to wear when it’s raining

Fashion-forward types seem infatuated with photographing their outfits. You can scoff at the practice all you want, but the overwhelming number of fashion blogs tells us that sharing outfits is popular, especially in a world with Instagram. Cloth, an iOS app available since last December, goes a step further and catalogs your entire closet based on outfit pictures. Today, it adds weather-tracking features and photo filters to its app.

How earned media can drive mobile app downloads

With more than a decade of digital media experience, I’ve seen plenty of bad ideas posing as innovation. For example, a few weeks ago I noticed a QR code that was incorporated into a mobile display ad. I stared quizzically at the screen on my mobile device and thought: How the heck am I going to take an image of that QR code when my camera is on the opposite side of the screen?