Want a store inside your video player? Cinsay can do that

Undoubtedly, the 30-second (or less) video commercial is an effective way to drive a company’s revenue. That’s assuming people take the initiative to visit the company’s store, walk through 2-3 additional steps, and finally confirm payment. Each step holds the potential for consumers to change their mind, get confused, and ultimately not follow through with the sale.

ACTA reeks of death: European Parliament urged to reject the anti-piracy treaty

The European air is rife with the stench of death, which means two things: first, that the highly controversial Anti-Counterfeiting Trade Agreement (ACTA) is unlikely to gain approval from the 27 members of the European Parliament. And second, the members of Anonymous have further justification for wearing those masks with the iconic smirk from V for Vendetta .

Ooyala boosts viewer engagement 4X with new, personalized, video discovery tools

If you’ve been by the websites of big names like ESPN, Rolling Stone or Victoria’s Secret (not guilty) then you’ve probably watched video powered by Ooyala’s white label service. Today the company is rolling out a new set of tools that personalizes that experience for each user, an update the company says has boosted engagement four fold among its beta testers.