How earned media can drive mobile app downloads

With more than a decade of digital media experience, I’ve seen plenty of bad ideas posing as innovation. For example, a few weeks ago I noticed a QR code that was incorporated into a mobile display ad. I stared quizzically at the screen on my mobile device and thought: How the heck am I going to take an image of that QR code when my camera is on the opposite side of the screen?

How to hire and get hired by video

Video might have “killed the radio star” with the birth of MTV in 1981, but now video is an expanding part of our everyday lives. Online video especially has grown and developed since the birth of YouTube in 2005, making sharing videos easier than ever. Online video might conjure moving images of cats jumping into boxes or toddlers saying precocious things, but it’s much more than that. Used well, online video can be a great tool in the employment process.