10 quick tips to personalize the customer experience

Sometimes, taking the leap to investing in a strategy for true customer understanding can feel like diving head first into a deep, daunting hole. To help you navigate your way out of generic marketing messages, we’ve mapped out 10 simple tips to get you started on your journey to deep personalization.

How do you solve a problem like acquisition?

The monetization model for Free-2-Play (F2P) has been built on one simple premise – the more players you get into the game the more money you make. However, there’s trouble in paradise with acquisition costs soaring, leaving publishers and developers struggling to balance the books of marketing ROI.