Birchbox

Birchbox shows how it continues to reinvent its brand at GrowthBeat Summit

At almost five years old, the beauty-subscription company Birchbox is out of its toddler phase. It’s a recognized brand, experiencing fast growth. Yet, Birchbox’s CMO Deena Bahri refuses to accept that its early days of organic growth may come to an end, even though she acknowledges that it’s a lot harder to achieve.

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3 critical steps to true cross-device marketing

As consumers increasingly use multiple devices, advertisers are struggling to attribute ad spend of cross-device marketing to concrete return on investment. What does it take to engage in genuine and effective cross-device marketing?