Designing_for_place

Your app’s Vital Ratio: Just how important is your app to your users?

You might insist that a feature is vital, but you need to substantiate these claims with real user data before you can make those assumptions. An app usage analysis can give you your app’s Vital Ratio. Location data is key to this.

game player levels

Game analytics 3.0: This time, it’s personal

Analytics 3.0 enables game designers to personalize the gaming experience to individual players based on player engagement and playing style — and keep the entire range of players engaged, from novice to expert.