Business - Customer Concept

Web conversion vs app conversion: 3 big differences you should know

Mobile app usage has led to an overhaul in the traditional metrics marketers measure — which has also led to distinct differences in how marketers approach and measure conversions.

App Users

Getting mobile app users to stick

Most downloaded apps sit unused and are not nearly living up to their promised potential. Instead of paying dollars per download for casual users who are likely to lapse, a pennies-per-user strategy will help ensure a long-term, invested audience.