mobile-advertising

Why mobile advertising is much smaller than you think

Contrary to popular belief, mobile is an untested channel for most Fortune 500 brands. Forrester recently found that mobile represents only five percent of brands’ total advertising budget — and the majority are not making significant increases in their mobile investment year-over-year.

2015-marketing-automation

2015: the year marketing automation finally catches on

I am often amazed that a client and I are both living in the same year. No, they didn’t pull up to the meeting in a DeLorean — it’s the way they utilize their marketing technologies.

social-media-missing-target

What social analytics isn’t telling you this holiday season

According to social media analytics, when it comes to kids, toys that imitate gadgets used by adults will be hotter than ever. Unfortunately, there’s a huge problem with these predictions.

SendAnywhere-720x469

Send Anywhere tackles file sharing security

Following the recent spate of high profile security hacks online, confidence in being able to safely share private or confidential files via computer or mobile device seems at an all-time low. South Korea-based company Estmob may have an answer.

launching-tech-event

Five lessons team Zula learned from launching a tech event as a young startup

Startups have a multitude of marketing channels available to them. Websites, landing pages, email messages, social media, and more are used daily to create demand, generate leads and position the business as a contender in their field.
So what happens if you take all those and add one more marketing channel by launching your own tech conference?

cloud-based-phone-system-concept

Why more small businesses are choosing cloud phone systems

For small companies, the initial price tag of traditional communication systems can be daunting. That’s why many are turning to cloud VoIP PBX as a scalable, flexible, cost-effective alternative.

FundingFit

Are you funding ready? Top 5 tips to get your company funding fit

Are you in shape to secure the funding you need? As you start planning for 2015, here are 5 things you can do to give yourself the best chance of securing new investors in your business – either debt or equity.