Marketing Resource Management (MRM) may help campaigns bear fruit

Marketing resource management (MRM) software technology grafts on to a company’s entire marketing apparatus, coordinating programs and campaigns across multiple channels, along with all the assets and people involved. Gains for the marketing department include speed, control, efficiency and an improved return on investment.

From P2P to B2B: The next phase of the sharing economy

In the wake of Uber and Airbnb’s rapid growth and billion dollar valuations, everyone is talking about the sharing economy. Sharing marketplaces are experiencing tremendous growth, and today anyone who can rent out a room in their home, share their car, or even leverage their free time running errands can become a micro-entrepreneur.

5 signs your app is ready to win awards

Is your beta the next big thing in mobile? Consider looking into awards such as The Mobileys. “Awards are a great way to gain instant credibility and signal to the industry that you’re the best and not going anywhere,”