Engagement marketing

Welcome to the era of engagement marketing

Marketing has shifted from talking at people, or focusing on transactions, to engaging with people – building meaningful, life-long, and personalized relationships.

An airplane flies amidst the clouds.

Why I’m a remote CEO

Silicon Valley may be the center of the startup universe, but that doesn’t mean the CEO, or anyone else, has to be physically present there.

Small business

4 tips to grow SMBs

Small businesses usually plan for go-to-market and financing strategies, but it’s equally important for small businesses to have an appropriate IT strategy to support their growth.

socialflow-for-agencies

SocialFlow for Agencies launches to bring ad buying back into the fold

An increasing number of agencies are outsourcing work such as paid search, display advertising, and search engine optimization to third parties. While farming out business is not a new concept, there are a number of possible pitfalls ahead if agencies get the balance between external and internal resources wrong.

wordpress-forms-converting

Three reasons your website contact forms are not converting

Contact forms have become such a common part of the website that it is easy to overlook them and their importance. People tend to choose the first solution they find and put it on their site, not realizing that they are potentially hurting the growth of their business.

marketing-resource-management

Marketing Resource Management (MRM) may help campaigns bear fruit

Marketing resource management (MRM) software technology grafts on to a company’s entire marketing apparatus, coordinating programs and campaigns across multiple channels, along with all the assets and people involved. Gains for the marketing department include speed, control, efficiency and an improved return on investment.

unicorn stabbing

How to hire unicorns (aka tech-savvy marketers)

Most traditional marketers don’t know how to beef up their digital skills, a recent Adobe study found. But marketing is becoming more and more digital, which means that finding the right people to manage marketing automation, multivariate campaigns, or digital attribution campaigns isn’t always easy.

identity

4 consumer data management challenges impacting your business

Over the past 5-10 years, the rise of e-commerce, social networks, mobile, and connected devices has created a flood of identity data as consumers connect across channels — and established the need for businesses to develop an external identity access management (IAM) strategy to keep up with it all.

Airbnb

From P2P to B2B: The next phase of the sharing economy

In the wake of Uber and Airbnb’s rapid growth and billion dollar valuations, everyone is talking about the sharing economy. Sharing marketplaces are experiencing tremendous growth, and today anyone who can rent out a room in their home, share their car, or even leverage their free time running errands can become a micro-entrepreneur.