Last Saturday, the group Hey Facebook, breastfeeding is not obscene! got over 11,000 people to participate in an online protest of Facebook’s decision to remove user-uploaded breastfeeding photos. Dubbed the first ever Mothers International Lactation Campaign (M.I.L.C., get it?), protesters posted a profile photo of themselves breastfeeding, along with supporting status messages. Offline, about 30 M.I.L.C members staged a “nurse-in” outside of Facebook’s Palo Alto headquarters.