Marketing fakes

Instagram's brand problem: The fakes

Instagram is allowing fakers to squat brands’ precious identities, using fake Instagram accounts to pass themselves off as genuine companies.

Tumblr.

This startup's technology will help Tumblr scan your photos for your favorite brands

Tumblr has enlisted image-recognition startup Ditto Labs to help brands see how their stuff appears in pictures on the microblogging site, Mashable reports today. The news is interesting from a corporate perspective — another social service is becoming a place for brands to discover what’s going on in the world. But the news might be much more interesting than that.