Financial Times' Hannah Kuchler (left), Hootsuite's Jeanette Gibson and Get Satisfaction's Rahul Sachdev speak at VentureBeat's  GrowthBeat 2014

HootSuite, Get Satisfaction: Make brand fans, lots of them

A classic example of needing your fans to defend your brand: financial services firm J.P. Morgan unwisely decided to schedule — and soon cancelled — a Q&A session with a company executive about the lively topic, “how do you decide which houses to foreclose on?”

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Drumroll: Announcing the 2014 GrowthBeat Innovation Showdown finalists

We received over 100 quality startup applicants to the GrowthBeat Innovation Showdown, one of the highlights of VentureBeat’s first annual event on the data, apps and science of successful marketing (next Tuesday and Wednesday, August 5th and 6th, in San Francisco).

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OkCupid draws illustration of users as guinea pigs, literally

OkCupid is doubling down on a controversial blog post, where it openly admitted to experimenting on users. Monday, in a blog post titled “We Experiment On Human Beings,” the dating site openly admitted to randomly pairing up users with less-than-perfect matches to see if beauty and good advertising mattered more for getting a date than the personality expressed in the profiles.