social-media-missing-target

What social analytics isn’t telling you this holiday season

According to social media analytics, when it comes to kids, toys that imitate gadgets used by adults will be hotter than ever. Unfortunately, there’s a huge problem with these predictions.

artificial-intelligence-skynet

Apocalypse or golden age: What machine intelligence will do to us

Recently some luminaries of our age have warned that machine intelligence is evolving at a breakneck pace. So breakneck, in fact, that machines might soon decide the world would be a better place if all our necks were, in actuality, broken. Thus begins the Machine Apocalypse, when the world will rue the day we decided to tinker with this whole artificial intelligence thing.

launching-tech-event

Five lessons team Zula learned from launching a tech event as a young startup

Startups have a multitude of marketing channels available to them. Websites, landing pages, email messages, social media, and more are used daily to create demand, generate leads and position the business as a contender in their field.
So what happens if you take all those and add one more marketing channel by launching your own tech conference?