10 New York City startups we’re crazy about
Editor's Pick You've seen our top New York City technology influencers, but we also want to spotlight the top 10 most interesting startups the city has to offer.
Funding Daily: VC helping hands lead to startup happy feet
July 19, 2012 5:32 PM
Rebecca Grant
Good thing we start happy hour late here at VentureBeat, or we would have missed Fab.com’s big news yesterday afternoon. In other $100+ announcements, Penguin took an independent, self-publishing platform under its wing, and Microsoft and Yammer sealed the deal. …
33Across raises $13.1M to power the most complete social graph ever
July 19, 2012 10:51 AM
Devindra Hardawar
For a company that’s grown as quickly as the social ad targeting firm 33Across, it’s taken surprisingly little funding. Today 33Across announced that it has raised $13.1 million in a third round of funding led by Pelion Venture Partners — …
80% of advertisers: Facebook not as important as the rest of the web
July 3, 2012 9:00 AM
John Koetsier
Facebook better hurry up and re-send that friend request to GM. Other advertisers are starting to catch on that there’s more to the advertising world than the world’s largest social network.
In fact, according to a June study by 33Across, …
Brands are seeing a greater impact with online video, says 33Across
May 10, 2012 9:54 AM
Tom Cheredar
Brands across multiple industries are seeing more customers respond to online video than ever before, according to the latest report from research firm 33Across.
33Across measures the consumer behavior for brands, tracking things like blog consumption, search engine usage, content …
Is this the end of marketing’s nirvana, and the beginning of a Washington nightmare?
Guest Post
Marketers have been increasingly enamored with the power of “Big Data,” and Washington has clearly taken notice. If you’ve been living under a rock and haven’t heard the growing buzz around consumer privacy, such as “Do Not Track,” let me …
Social ad startup 33Across buys Tynt, taps into the power of copy and paste
January 25, 2012 7:38 AM
Devindra Hardawar
Like a match made in social data heaven, social ad targeting startup 33Across announced today that it has snapped up Tynt Multimedia, a company that helps publishers track reader engagement through the age old technique of copy and paste.
Combined …
4 reasons why 2012 will be the year of “Social Enlightenment”
Guest Post
Big data and Facebook: two behemoths that became a much bigger part of the marketer’s lexicon in 2011. Large brands, particularly, invested more time into better understanding the enormous quantities of rich social data about their consumers. And, it’s no …
Facebook fans are irrelevant: Marketers want the social hybrid
Guest Post
There’s a significant shift happening where more and more marketers are expanding from targeting Facebook Fans to reaching the people those fans are socially connected to. This change was validated by a recent ComScore report, which is being accelerated by …
