U.S. government green-lights Google’s $400M acquisition of Admeld
The U.S. Department of Justice today put its stamp of approval on Google’s acquisition of Admeld, an online ad startup.
The $400 million deal was under some scrutiny to determine whether or not it posed antitrust issues.
However, as the DOJ’s Antitrust Division has found nothing objectionable in the deal, the acquisition will go through as planned.
“After a thorough review of the evidence, the division concluded that the transaction is not likely to substantially … Continue Reading
Google confirms acquisition of Admeld
Google confirmed it has signed an agreement to acquire advertising optimization company Admeld.
The revelation came in a blog post written Monday about helping publishers get the most from display advertising.
Admeld’s service allows publishers to pull data about advertising from hundreds of ad networks, ad exchanges, and other sources to see the most- and least-effective ads, which is an area Google’s own services are lacking in despite efforts to improve them.
“The Admeld team … Continue Reading
