YoYo Games builds monetization and analytics services into its game development tools

YoYo Games is making it easy to tap monetization and analytics services from within its cross-platform game development tools.

Mobile app monetization just heated up: Inneractive raises $3.5M

Today, app monetization firm Inneractive closed a $3.5 million financing round to accelerate global expansion and double down on its private ad exchange strategy.

PayPal acquires Card.io, which captures credit card info with phone cameras

Making sure to keep its fingers in all of the mobile payment pies, PayPal announced today that it has snapped up Card.io, a startup that has developed technology to capture credit card information with your smartphone camera.

Card.io, which was …

Making decisions is hard, AdMob founder’s new startup ‘Maybe’ aims to fix that

Frustrated by how difficult it is to collaborate on decision-making over e-mail, AdMob founder Omar Hamoui today launched Maybe, a startup that simplifies the process of making decisions online.

Maybe is like a strange hybrid of Q&A sites like Quora, …

Drawbridge comes out of stealth with targeted mobile ads

Spend two minutes on Facebook and you’ll see how targeted ads work — they pick up on the links you click on and search terms you use to serve you relevant ads. Search for breakup songs in Google? You’ll probably …

Millennial Media shares double after IPO debut

Shares of Millennial Media, the second-largest mobile ad firm in the U.S., opened at $25 on the New York Stock Exchange this morning, up from an initial price of $13.

While its major competitors Quattro Wireless and AdMob were bought …

How to win a tech conference startup competition

As a self-proclaimed “startup junkie,” I’ve been to just about every major tech conference. Almost every one has its own version of a “startup competition.”

TechCrunch has “Disrupt Winner,” while VentureBeat’s MobileBeat has the Tesla Award (no, you don’t win …