Shift attacks Salesforce, Adobe with ‘open marketing cloud,’ an app store for digital marketing tools

Salesforce says it has the world's only unified social marketing suite. Adobe says its marketing cloud is a single service that includes everything digital marketers need to get ahead.

Shift begs to differ.

Aggregate Knowledge gets ‘big data’ boost with Quantivo buy-up (exclusive)

Media Intelligence startup Aggregate Knowledge (AK) has acquired Quantivo to beef up its analytics capabilities.