Guest Post AmEx is again upping its game with the latest additions to its iPhone app.
Guest Post
I’ve voiced quite a bit of opposition to the daily deals industry, but that doesn’t mean I’m opposed to discounting in general. Discounting can be an important part of the marketing mix, especially for encouraging trials.
What I’m opposed to …
American Express is giving cardmembers one super compelling reason to tweet about promotional offers: instant savings at name brand U.S. merchants.
The company launched a “Tweet your way to savings” program today to encourage members to sync their AmEx cards …
American Express has just earmarked a $100 million fund to “identify and develop innovative technologies that will help… accelerate the company’s digital transformation.”
The company, which was founded in 1849, is now establishing a Silicon Valley office to stay on …
At a recent rock festival in San Francisco’s Golden Gate Park, I ran into some American Express representatives promoting Serve, its new mobile payments product.
See below for a video I made about the product and its rock-show promotion tent.…
